Business Building Basics
by Michael S. Clouse
The single-most important step you will ever take in
building your Network Marketing enterprise is simply getting started.
If you want to build your organization once—and get paid
on it for a lifetime—take the time to get plugged in, and then access the
ongoing stream of information offered by your sponsor, your support team, and
your company.
The System
In this industry everyone talks about the
system and yet
only the more successful support teams understand the awesome duplicatable
power that a well-designed system offers to new distributors and established
leaders alike. Indeed, the system will show everyone on your team a specific
way to:
- get new distributors started
- explain when, where ,
and how to find prospects
- teach distributors how to professionally present products and
services to potential customers—as well as the business opportunity to
prospects—and
- be simple enough so that the cycle—or the system—will
continue time after time, new distributor, after new distributor,
as described above
.
Ask your support team about the system they are using, and how
they recommend you get started, because odds are good that the system is already
in place, and if you follow it you can achieve any level of success you desire.
Several components of the system deal with how you stay
connected with your sponsor, support team, and company. They include:
Genealogy
Your support team can play a key role in your early success if you know who they are,
how they can help you, and you make it known to them that you are serious about your success—part-time
or full-time—and want to be part of the team. Every distributor should have a printed list that
includes his or her support team by name, location, title, and contact information. Make sure
you know where you are in the organization—and that all your new distributors know too.
E-mail
We live in the Internet age. I believe it is now safe to say that if you are
not online—while you may not end up in the bread line as previously thought—you are out of
the information loop. And again, because communication is the name of the game, if you are
serious about Network Marketing, you need to be online.
Ask your support team how and where to get your e-mail address, then,
go online, and learn how to send and receive e-mail.
Web Site
Today more and more companies are offering distributors their own
Websites: www.yourcompany.com/yourname. If your company offers this service,
get it as soon as possible. If your company does not offer this service, or you
believe that you could "build a better mousetrap," talk with your support team
first before doing anything. That "system" thing again!
Online Newsletter
Many leadership teams are now using e-mail to broadcast group-specific
news to thousands of "wired" distributors at one time. Commonly called an e-mail blast,
these time-sensitive messages should more than keep any serious Networker up to date
with company news, product announcements, as well as event/training dates and details.
Make sure you subscribe to—and regularly read—the e-mail that your sponsor,
support team and company sends.
Voicemail
The telephone number on your business card may very well be your company
approved 800 number. If your Networking business is a part-time venture and you don't want
to print your home telephone on your business card... If you have small children and would
like to ensure a more professional voice answers the telephone... If your support team uses
a voicemail system to distribute important information... If any of these apply to you—get
voicemail. Ask your sponsor what service, if any, is being used, order it, use it, and keep
the integrity of the system alive.
Conference Calls
In addition to the written word—e-mail, e-zine, corporate magazine, or
otherwise—many support teams offer weekly conference calls, training calls, or business
opportunity calls to those on their respective teams. These calls can be a great way to
stay connected—and build your empire—all from the comfort of your home-based business.
Get the call-in number, along with the date and time of the call, from your sponsor or
your support team, and then make sure you're listening.
Local Business Events
Network Marketing is a person-to-person, relationship-building business.
Trying to build a successful business without ever meeting with, or talking to, anyone on
your team does not work long-term. Therefore, if you want to build your organization once—and
get paid on it for a lifetime—you must attend the local business events. Depending on your
company—and where you live in the world—these events could be held in a coffee shop, private
home, restaurant, hotel conference room, or any other place that is recommended by your support
team. Local business events usually take place weekly, at a regularly scheduled time. Make sure
that you know where these events are taking place, and then attend as often as
you possibly can.
Regional Business Events
In addition to the local business briefings held in your area, your support
team—or local leadership—will schedule larger events on a monthly, or quarterly basis.
Distributors within a certain region of the country attend these business events to learn
from some of the top leaders your support team, or company has to offer. Attending these events
is an absolute must if you want to learn from the best-of-the-best!
National & International Business Events
Just like regional events, national and international business events are
simply bigger, hopefully better, and should offer even more product knowledge, along with all
the how-to-do-this-business training that can be jammed into a two- or three-day event. Because
this is where distributors really learn about the business—and company—they have chosen to be
associated with, attending these events as soon as possible is the single best decision any
distributor can make when it comes to his or her long-term likelihood for
success.
Business Cards
The sooner you have your own business cards, the sooner you will feel like
you are in business. Find out from your support team what cards to order—and order them!
Because communication is the name of the game, every time you start someone
new in your business, get them plugged in! E-mail, Website, Online Newsletter, Voicemail,
Conference Calls, Local, Regional, National & International Business Events, along with your
subscription to whatever your support team and company offers.
Simply make sure everyone you're working with—including you—gets, and stays, plugged in!
All the best,
MSC
P.S. To grow your business faster, get this
set into the hands of every serious business-builder
on your team ! To more quickly grown your own Empire, follow
this system.
© 2002 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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