The Art of Communication
by Nido Qubein

In your business, especially when prospecting, you need to effectively communicate with people every day. With this in mind, here are six simple techniques you can use to help you say what you mean and mean what you say...

1. Think About What You're Going To Say

The most common source of confusing messages is muddled thinking. We have an idea we haven't thought through. Or we have so much we want to say that we can't possibly say it. Or we have an opinion that is so strong we can't keep it in. As a result, we are ill prepared when we speak, and we confuse everyone. The first rule of plain talk, then, is to think about what you're going to say before you say anything.

2. Say Exactly What You Mean

Enough said....

3. Get To The Point

Effective communicators don't beat around the bush. If you want someone to buy something, ask for the order. If you want someone to do something, say exactly what you want done.

4. Be Concise

Don't waste words. Confusion grows in direct proportion to the number of words used. Speak plainly and briefly, using the shortest, most familiar words possible.

5. Be Real

Each of us has a personality—a blending of traits, thought patterns, and mannerisms—which can aid us in communicating clearly. For maximum clarity, be natural, and let the real you come through. You'll be more convincing, and much more comfortable.

6. Speak In Images

The cliché, "A picture is worth a thousand words..." isn't exactly true—for example, imagine trying to explain the Internal Revenue Service tax code using nothing but pictures—however, words that help people visualize concepts can be tremendous aids in communicating your message. When Ronald Reagan was President, his Strategic Defense Initiative became known as Star Wars, giving opponents a powerful weapon to use against it... The name gave it the image of a far-out, futuristic dream beyond the reach of current technology. Reagan was never able to come up with a more powerful positive image and the Strategic Defense Initiative was never completed.

Your one-on-one communication will acquire real power if you learn to send messages that are simple, clear, and assertive; if you learn to monitor the hearer to determine that your message was accurately received; and if you learn to obtain the desired response by approaching people with due regard for their behavioral styles.

Your finesse as a master communicator will grow as you learn how to identify, and then overcome the obstacles to communication. Practice these six techniques, and you'll find your effectiveness as a leader growing steadily.

To Your Success,

Nido Qubein

P.S. If you're ready to learn the skills, build a BIGGER business, and enjoy the fruits of your labor, then you need to order The Ultimate Success Pack today!

© 2010 by Nido R. Qubein. All Rights Reserved. Article Used By Permission.

Nido R. Qubein came to the United States as a teenager with no knowledge of English, no contacts and only $50 in his pocket, yet ended up a multi-millionaire. Using his business savvy Nido helped start a bank in 1986, and today he serves on the board and executive committee of a Fortune 500 financial corporation with 97 billion dollars in assets and 25,000 employees. He is also chairman of Great Harvest Bread Company with 210 stores in 39 states, and chairman of the Miss North Carolina USA program. To learn more about Nido click here!

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