Instant Everything
by Michael S. Clouse
A man stands in front of that rectangular
shaped, nuclear-particle device some call a microwave,
mumbling under his breath, "Come on, come on, why is this
thing taking so long?" All I can do is shake my head, and
wonder if anyone ever informed our got-to have-it-yesterday
guy the reason we call it a lunch hour?
Well, the lunch hour is one thing, but
now this "instant mentality" has found its way into Network
Marketing. And what’s worse is that more than a few distributors
have bought into this "Get rich overnight! I did. So can you!"
ridiculously misguided belief.
Personally, aren't you a bit tired of the
all the half-truths, exaggerations, and lies being perpetuated
in our industry? And yet, we see them every day—hundreds of
unsolicited e-mails, countless ads in opportunity seekers
magazines, and even the occasional postcard—all promising
instant riches, and no downline to build, because they will
do all the work for you! Just complete the simple on-line
application—include your credit card number to cover your
required sucker fee—sit back and relax. Easy street
here you come!
Let me give you three examples of what I
mean. Now keep in mind that these are actual Network Marketing
solicitations taken from several different sources:
- HUGE INCOME! $10,000 1st month! I did.
So can you. (800) 775-XXXX, Extension #1853
- MLM BREAKTHROUGH! Downline built for you
guaranteed! No fees or hassles. (800) 372-XXXX
- YOU CAN EARN CASH DAILY!
Call (800) 820-XXXX! Then call (703) 368-XXXX
And on, and on, and on it goes. The promise
of no work, massive income, and all with zero risk. What could
be better than that?
How about the truth?
If you really want to build a long-term
successful business in Network Marketing, this is what you
will need to do:
- Select the right company, and make
a life-long commitment.
By the way, you'll know you’re with the right company
if you can answer with a resounding "Yes!" to these two
questions: 1) If there weren't a business model attached
to my company’s product(s), would I be buying them?
And, 2) If I made a purchase (again without an opportunity to profit)
would I be so excited by the benefits received, that through
casual conversation I would share my experiences with
friends, family, and business associates?
- Invest eight to ten hours per week, one Saturday
per month, and one weekend per quarter over the next two to five years.
Follow your company’s proven business plan (or system) and
you should be able to replace your full-time income. After
that, the sky's the limit. And if your company doesn't have
a proven business plan, well, that would be a clue...
- Start sharing the business with your
friends, family, and business associates.
Tell the story, show the plan, and
then ask your prospects if they would like to start
dreaming again. After all,
successful business-builders know we sell more dreams than
all our products, goods, and services put together!
Last and certainly not least, avoid anything,
and anyone who offers you their 30-day shortcut to instant success,
because if it doesn't take two to five years to build, it's not a
business, it's a game and one you probably won't want to play
for very long.
All the best,
MSC
P.S. And if you're looking for a step-by-step
system that, over time, will allow you to create the business
of your dreams, it's right here: TSP
© 2007 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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