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Instant Everything
by Michael S. Clouse

A man stands in front of that rectangular shaped, nuclear-particle device some call a microwave, mumbling under his breath, "Come on, come on, why is this thing taking so long?" All I can do is shake my head, and wonder if anyone ever informed our got-to have-it-yesterday guy the reason we call it a lunch hour?

Well, the lunch hour is one thing, but now this "instant mentality" has found its way into Network Marketing. And what’s worse is that more than a few distributors have bought into this "Get rich overnight! I did. So can you!" ridiculously misguided belief.

Personally, aren't you a bit tired of the all the half-truths, exaggerations, and lies being perpetuated in our industry? And yet, we see them every day—hundreds of unsolicited e-mails, countless ads in opportunity seekers magazines, and even the occasional postcard—all promising instant riches, and no downline to build, because they will do all the work for you! Just complete the simple on-line application—include your credit card number to cover your required sucker fee—sit back and relax. Easy street here you come!

Let me give you three examples of what I mean. Now keep in mind that these are actual Network Marketing solicitations taken from several different sources:

  • HUGE INCOME! $10,000 1st month! I did.
    So can you. (800) 775-XXXX, Extension #1853
  • MLM BREAKTHROUGH! Downline built for you
    guaranteed! No fees or hassles. (800) 372-XXXX
  • YOU CAN EARN CASH DAILY!
    Call (800) 820-XXXX! Then call (703) 368-XXXX

And on, and on, and on it goes. The promise of no work, massive income, and all with zero risk. What could be better than that?

How about the truth?

If you really want to build a long-term successful business in Network Marketing, this is what you will need to do:

  1. Select the right company, and make a life-long commitment.
    By the way, you'll know you're with the right company if you can answer with a resounding "Yes!" to these two questions: 1) If there weren't a business model attached to my company's product(s), would I be buying them? And, 2) If I made a purchase (again without an opportunity to profit) would I be so excited by the benefits received, that through casual conversation I would share my experiences with friends, family, and business associates?
  2. Invest eight to ten hours per week, one Saturday per month, and one weekend per quarter over the next two to five years.
    Follow your company’s proven business plan (or MLM System) and you should be able to replace your full-time income. After that, the sky's the limit. And if your company doesn't have a proven business plan, well, that would be a clue...
  3. Start sharing the business with your friends, family, and business associates.
    Tell the story, show the plan, and then ask your prospects if they would like to start dreaming again. After all, successful business-builders know we sell more dreams than all our products, goods, and services put together!

Last and certainly not least, avoid anything, and anyone who offers you their 30-day shortcut to instant success, because if it doesn't take two to five years to build, it's not a business, it's a game and one you probably won't want to play for very long.

All the best,

MSC

P.S. If you're looking for a simple step-by-step system that will help guide you along the path to real success, then The Getting Started Pack may be exactly what you need! Here's why >>>

The MLM Getting Started Pack

© 2009 by Michael S. Clouse. All Rights Reserved.


About the author: In addition to over 50 published articles on the subject of Network Marketing, Michael S. Clouse is the author of numerous books and CD programs on the subject of Network Marketing. An internationally recognized Network Marketing expert, Michael is a well respected business consultant, personal success coach, and a dynamic educational speaker. His weekly newsletter is read by tens of thousands of Network Marketing Professionals around the world.


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