Sales Vs. The MLM System
by Michael S. Clouse
Yes, I know to some of you,
Network Marketing is about sales... And I understand
the points you are probably making right now. Still, I have a real problem with all
this "sales" stuff.
Why? I'm glad you asked.
Selling is an art and a profession
all its own. Selling is a learned set
of skills that may take years to perfect.
Tom Hopkins teaches, "No woman, in a delivery room,
ever gave birth to a salesperson." And back
in 1979, when I attended his How to Master the Art
of Selling Anything seminar, I became a serious
believer! Salespeople aren't born great. Salespeople are made great!
So what's the big deal? Why
not just master the art of selling and be done
with it? Well, it's not that simple...
Let me explain what I mean by
asking you two questions. First: What is the
"one thing" that you do better than anything else? Okay... Next question: How long did it
take you to achieve the skills necessary to become
as excellent as you currently are doing that "one
thing" you currently do? Really? That long?
Are you beginning to understand the problem?
When I decided to become a maven at this selling
game, I went back to school and studied—for years. Xerox's
Professional Selling Skills...been there, done
that. Zig Ziglar, Roger Dawson, Tony Robbins, Brian Tracy, and
on, and on, and on! Year after endless year, course
after never-ending course; and those are just a
few of the better-known classes. I won't even begin
to mention all the First Interstate Bank seminars
(used to work there), or the AT&T events (worked
there too), I attended over the past 30+ years.
Now, don't get me wrong. It's
not that I didn't enjoy the process. To the contrary—I
loved every minute of it! To this day the walls of
my home-office are filled with certificates,
plaques and trophies; and like you, I'm very proud
of my accomplishments. The problem is that
learning, or worse yet, teaching someone how to
sell isn't something that you or I can easily duplicate.
And isn't that what we are trying to accomplish
in Network Marketing?
Finding people to sell and then
selling the people you find isn't duplicatable.
And in
Network Marketing, it really
doesn't work long-term.
Frankly, we would all be
better served if we would focus more of our time
learning, using, and teaching, a
duplicatable MLM System—and less
of our time perfecting our closing skills.
Because if we did, I believe we would ultimately
sponsor more people (and potential leaders),
earn more money, and build a bigger business
than we ever thought possible.
As one very wealthy Network Marketer
once put it, "Become the best
messenger you possibly can, and
the message will take care of
itself." Indeed it will....
All the best,
MSC
P.S. If you'd like more $uccess
in YOUR business, then follow this
MLM System.
Here's why
>>>
© 2010 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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