Study. Do. Teach.
Simple Steps to Super Success!
by Michael S. Clouse
According to a recent survey by the
Direct Selling Association,
42% of Americans have never been contacted by anyone
in Direct Sales or Network Marketing.
Therefore, when it comes to the
simple art of prospecting,
95% of success is consistently showing up with something
prepared to say—and then repeating
the process again, and again, and again....
Study
Mark Twain once stated: The problem with
the world is not that people know too little, but that they
know so many things that aren’t so. How true...
Therefore, if you want this business to
become effortless and easy to build—don’t expect to know
how to prospect—expect to learn how to prospect! Read the
books. Listen to the CD
programs. Take the
classes.
Here are three examples of what successful
prospectors have learned:
- In the beginning fear is normal! Indeed,
we were all taught by our parents, "Don’t talk to strangers!"
However, overcoming fear is a relatively simple process...
Because the more you learn,
the more comfortable you become.
In essence, a higher level of skill translates into a
lower level of fear.
- All things being equal, we like doing
business with people we know, like, and trust. Therefore,
take a keen interest in others and notice how quickly they
warm up to you. Here's how...
According to How To Win Friends & Influence People
by Dale Carnegie we need to:
- Become genuinely interested in other people.
- Smile.
- Remember that the person's name is the sweetest
and most important sound in any language.
- Be a good listener; encourage others to talk about
themselves.
- Talk in terms of the other person's interest.
- Make the other person feel important—and do it
sincerely.
- Prospecting is a game—work the numbers! For example,
a team of 10, consistently making two new contacts per day, four days
per week, will generate 320 new contacts per month—or 3,840 new
prospects per year! What would an additional 3,840 new contacts do
for your business?
Do
Ralph Waldo Emerson said, "Do the thing and you
will have the power." The emphasis here is on the word, "Do!"
- Keep The Main Thing The Main Thing! How many
times today will your company’s story be told by you, by one
of your consultants, by a 3rd party tool, or through an event?
- Two words: Consistent Activity. Newton's
first law of motion states, "An object at rest tends to stay
at rest and an object in motion tends to stay in motion with
the same speed and in the same direction unless acted upon
by an outside force."
- Multiple exposures—using a systematic
approach—over a short period of time. Don't try to tell
the whole story on the first exposure (dating example).
Make sure the system you're using takes you from the
initial contact, to the follow-up call, to the next
appointment, to the appointment after that, etc....
Teach
A teacher is one who makes himself
(or herself) progressively unnecessary. —Thomas Carruthers
- The basics are the business. Keep what you
teach as simple as what you do—and what you do as simple
as what you teach.
- Observe your students in action. Let your
students first observe you. And then, when they're ready,
go along and watch them... Because according to philosopher
Yogi Berra, "You can observe a lot just by watching."
Observe body language, speech, and dress.
- Track your results. Teachers teach others
how to become successful. And part of that success is tracking
your results... How many contacts yesterday? Last week? Last
month? By tracking your results, you'll know when you're winning,
when you're slacking, and when it's time to go back to the
basics one more time.
All the best,
MSC
P.S. And if you're looking for a simple system
to follow so you succeed a little faster, order these today:
BIG TSP
© 2007 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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