Study. Do. Teach.
Simple Steps to Super Success!
by Michael S. Clouse

According to a recent survey by the Direct Selling Association, 42% of Americans have never been contacted by anyone in Direct Sales or Network Marketing.

Therefore, when it comes to the simple art of prospecting, 95% of success is consistently showing up with something prepared to say—and then repeating the process again, and again, and again....

Study

Mark Twain once stated: The problem with the world is not that people know too little, but that they know so many things that aren’t so. How true...

Therefore, if you want this business to become effortless and easy to build—don’t expect to know how to prospect—expect to learn how to prospect! Read the books. Listen to the CD programs. Take the classes.

Here are three examples of what successful prospectors have learned:

1. In the beginning fear is normal! Indeed, we were all taught by our parents, "Don’t talk to strangers!" However, overcoming fear is a relatively simple process... Because the more you learn, the more comfortable you become. In essence, a higher level of skill translates into a lower level of fear.
2. All things being equal, we like doing business with people we know, like, and trust. Therefore, take a keen interest in others and notice how quickly they warm up to you. Here's how...
   
   According to How To Win Friends & Influence People by Dale Carnegie we need to:
   1. Become genuinely interested in other people.
   2. Smile.
   3. Remember that the person's name is the sweetest and most important sound in any language.
   4. Be a good listener; encourage others to talk about themselves.
   5. Talk in terms of the other person's interest.
   6. Make the other person feel important—and do it sincerely.
3. Prospecting is a game—work the numbers! For example, a team of 10, consistently making two new contacts per day, four days per week, will generate 320 new contacts per month—or 3,840 new prospects per year! What would an additional 3,840 new contacts do for your business?

Do

Ralph Waldo Emerson said, "Do the thing and you will have the power." The emphasis here is on the word, "Do!"

1. Keep The Main Thing The Main Thing! How many times today will your company’s story be told by you, by one of your consultants, by a 3rd party tool, or through an event?
2. Two words: Consistent Activity. Newton's first law of motion states, "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an outside force."
3. Multiple exposures—using a systematic approach—over a short period of time. Don't try to tell the whole story on the first exposure (dating example). Make sure the system you're using takes you from the initial contact, to the follow-up call, to the next appointment, to the appointment after that, etc....

Teach

A teacher is one who makes himself (or herself) progressively unnecessary. —Thomas Carruthers

1. The basics are the business. Keep what you teach as simple as what you do—and what you do as simple as what you teach.
2. Observe your students in action. Let your students first observe you. And then, when they're ready, go along and watch them... Because according to philosopher Yogi Berra, "You can observe a lot just by watching." Observe body language, speech, and dress.
3. Track your results. Teachers teach others how to become successful. And part of that success is tracking your results... How many contacts yesterday? Last week? Last month? By tracking your results, you'll know when you're winning, when you're slacking, and when it's time to go back to the basics one more time.

All the best,

MSC

P.S. And if you're looking for a simple system to follow so you succeed a little faster, order these today: BIG TSP

© 2007 by Michael S. Clouse. All Rights Reserved.

About the author: In addition to over 50 published articles on the subject of Network Marketing, Michael S. Clouse is the author of numerous books and CD programs on the subject of Network Marketing. An internationally recognized Network Marketing expert, Michael is a well respected business consultant, personal success coach, and a dynamic educational speaker. His weekly newsletter is read by tens of thousands of Network Marketing Professionals around the world.