How To Create Successful Relationships
by Michael S. Clouse

This business is not about "getting people in." This business is about "keeping people in." So what's the best way to "keep people in?" Take the time to get them involved. Take the time to create a lasting relationship.

So how do you create successful relationships? Let's discuss three steps we can take—and then let's take a simple "How am I doing in this relationship area of my business?" test.

Step #1: Get them involved in attending your weekly business briefings.

Do your new distributors know where and when these events take place—and do they know why they should attend?

Step #2: Get them involved in listening to your team's weekly conference calls.

Again, do they know what number to dial, what time to call, and what benefits they will receive if they take the time to listen in?

Step #3: Get them involved in their own personal development program.

Read 10 pages of a good book everyday. Do they know what they should be reading? [Nexera.com Your Library] Listen to a 30 minute CD program everyday. Do they know what they should be hearing? [Nexera.com Your 90-Day Game Plan] Get them to attend one class per quarter—that will take them from where they are now, to where they truly desire to go. Have you suggested that they register for the next Mastermind event? Suggest something!

If you simply spend a little more time with each new customer, and invest a little more time with each new distributor you personally sponsor, your business will begin to grow even faster...

Discover the reason(s) they want your product (what we call their product "Why?") and/or the reason(s) they want to be involved with you in the business (their business "Why?"). And if you can just keep them in the game until they taste some success—and get that first bonus check—they may choose to stick around a little longer, and may even become your next superstar!

So how can you tell if you're winning the relationship game? Well I want you to take this simple—and yet extremely telling—little four-part relationship test. Let me review this with you, and then take the test yourself!

1. Write down the names of the top five to ten leaders, or potential leaders, on your team... And if you're just getting started, simply list the names of your top five to ten potential distributors.

2. Next, for each name you've listed, how many of the following seven questions can you successfully answer? Do you know:

1. where do they work?
2. what do they do for a living?
3. what is the name of their spouse?
4. what are the names of their children?
5. what recreational activity do they most enjoy?
6. why are they involved with you in this business?
7. what is the color of the carpet in their living room?

3. To build stronger relationships—and a stronger team: pick up the telephone and call the first person on your list, have a conversation about questions 1 - 6 only, and prepare to be a bit surprised at what you learn. Continue this assignment with each person you've listed, and then incorporate this relationship building exercise with all those you continue to sponsor.

4. Make arrangements to discover—in person—the answer to question #7: What is the color of the carpet in their living room? Because in our business, this is the single most important relationship question there is... Your answer to this one question speaks volumes as to whether you will struggle or succeed in your business long-term. Because the faster you learn How To Create Successful Relationships—and then create them—the sooner you will build the life and lifestyle you truly desire!

The 4th Secret: How To Create Successful Relationships is the fundamental understanding that this business is not about "getting people in." This business is about "keeping people in." And what's the best way to "keep people in?" Get them involved, and then get to know them—for who they are, and for who they would like to become.

Assignment: Your assignment: take the four-part relationship test, and then make your relationship-building calls.

All the best,

MSC

P.S. And now it's your turn! Read the books, listen to the CDs, take the classes, and build something magnificent!

© 2003 by Michael S. Clouse. All Rights Reserved.

About the author: In addition to over 50 published articles on the subject of Network Marketing, Michael S. Clouse is the author of numerous books and CD programs on the subject of Network Marketing. An internationally recognized Network Marketing expert, Michael is a well respected business consultant, personal success coach, and a dynamic educational speaker. His weekly newsletter is read by tens of thousands of Network Marketing Professionals around the world.

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