How To Effectively Tell Your Story
by Michael S. Clouse
When you stop to think about it, every
weekly business briefing—and every large event—needs to
include powerful, effective testimonials (or what I call stories),
somewhere during the presentation, for the benefit of both
distributors and new guests alike.
So how can you ensure that you're ready
to contribute with your powerful and effective stories?
Consider putting into practice the following four-point plan:
-
Every distributor needs to create his or
her own story (testimonial) regarding the
product or service, and the
money.
-
Write it down. Your story should
include: your name, where you live, your background
or occupation, followed by your product, or
money story.
-
Practice, drill, and rehearse the words you've
written until you can cover every point in 30 – 45 seconds.
-
When it comes to your money
story, I would suggest converting your money story into your
lifestyle story... After all, why would someone who is
already earning $10,000 per month want to join your
business? Because of the lifestyle!
Not fighting the traffic is lifestyle.
Being home with your kids is lifestyle.
Doing work that brings you satisfaction is lifestyle.
Waking up after you're finished sleeping is lifestyle.
Instead of earning $500 in your home-based
business, ask yourself "What am I doing with the $500?" And
if your answer is that you are buying back some of your
life—for example, the ability to retire at 55 instead of
retiring at 65—that's lifestyle!
What sounds more impressive? "I earn $700
per month in my home-based business..." or "With the extra
money our business provides, we were able to take another
two-week dream vacation in the middle of February to Aruba!"
Take the time to prepare both your product
and lifestyle stories. Write them down and practice both until
you know them—like you know your own name. Then make sure you
inform your local leadership team that you've got two powerful
and effective stories, and you're ready to let the world know....
Creating Your Story
Keep your story to 30 – 45 seconds!
Your goal is to relate, relate, relate,
to as many people as possible.
Include: your name, your location, your
background, how you were introduced to the business, or
why you decided to become a distributor,
and what your business has done (or is doing) for
you... Remember relate, relate, relate!
Example: "My name is Michael Clouse...
My wife and I have two grown children and live in Seattle.
Prior to becoming a distributor with the XYZ Company, I had
gone from an Account Executive position with AT&T, to
Editor-in-Chief of a business magazine, to a small business
owner... And then this home-based business just kind of fell
in my lap. Well, I took a look, liked what I saw, got involved,
and using the system they taught me, went to work on a very
part-time basis... Today, just a few short years later, I earn
over $100,000 a year, my wife and I just spent three-weeks in
Italy, and I'm still only working part-time! I guess you could
say that getting involved with this business continues to be
one of the best decisions I have ever made." A total of 38 seconds!
This story relates to: Seattle, married,
children, family, white collar worker, sales person, technology,
journalism, small business owner, there is a
system you can
follow, part-time, six-figure income, travel, vacations,
this was the right decision, time freedom.
Because if you would just take a few
minutes and complete this simple and yet extremely vital
aspect of your business, and then teach this to all those
on your team, you will keep more distributors excited about
the possibilities, and sponsor more guests too....
All the best,
MSC
P.S. If you're in Network Marketing because you
want to earn more money and have more free time to enjoy your
life, then you should read Learning The
Business....
Here's
why
>>>
© 2004 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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