The True Leverage of
Network Marketing
Why It Pays To Give Every Prospect A Fair
Chance
by Art Jonak
"I was caught in the myopia
of 'a customer for a day' rather than a customer
for life."
—Kevin Abt, Takeout Taxi
Wow! This is one quote that
really grows on you if you understand
Network
Marketing. Especially when we are
sponsoring in
the New Economy.
How many times are we
short-sighted in our sponsoring efforts? How
many times have you heard statements such as
these:
• "I'm not driving all the way
across town for that loser. He's just a
curiosity-seeker."
• "I already called that prospect twice. Why
should I follow up again?"
• "If she wants a sample of the product, let her
pay for it."
• "I never give a prospect a sponsoring CD or
DVD to look over. They never send it back."
Short-sighted? Saving money?
Good business?
Or, are these statements a
reflection of a lack of understanding of our
residual income business?
Let's take a look at the power
of Network Marketing... The real leverage
generated is that we get paid today and
tomorrow, for what we do today.
That's right. We don't collect
all our bonus checks right away on our efforts.
Today's sponsoring efforts are rewarded month
after month after month.
For example, imagine that you
ran an ad for distributors in your local paper.
You get 20 responses. Then you mail out a
sponsoring CD, a company brochure, a cover
letter, and a product sample to your 20
responses.
Yes, the cost starts adding
up. And then you spend time on follow-up phone
calls, information meetings at the local
restaurant, and requests for more information
and samples.
Ouch! More money out of the
family budget.
Finally, you get a telephone
call from one of your prospects requesting yet
more samples, DVDs, and information. How would
you react?
• Would you hang up on this
freeloader?
• Would you send the requested material?
• Would you try to talk longer on the telephone?
• Would you rub your lucky rabbit's foot and
hope this prospect turns into a leader?
How Network Marketing
Leaders Get The BIG Payoff
Let's say that you send the
requested materials and your prospect joined.
She got excited about the products, the
professionalism of her sponsor (that's you), and
the long-term income possibilities of Network
Marketing.
The following month you earned
a $5.67 bonus override on her business. Is that
all you've earned? No. If $5.67 is all that you
would earn, you'd certainly rethink your policy
of sending out free materials.
You will be paid month after
month after month on your new distributor's
business. That's the real payoff in Network
Marketing.
The second month, your
prospect earns you $75 in bonus overrides. The
picture gets a little better now, doesn't it?
The third month, and every
month thereafter, you earned $250 in bonus
overrides. Now that's the payoff we look for in
our business.
If you earn $250 a month from
this new distributor, how much is that in one
year?
$3,000!
That's exciting. Now, does
that $3,000 payoff justify a little patience, a
little more follow-up, and the cost of some
product samples and postage? Certainly.
However, in Network Marketing
your payoff doesn't stop after 12 months. Your
payoff continues for the life of the new
business you developed by sponsoring a new
distributor. So, how much would you have
collected in bonus overrides after ten years?
$30,000!!!
And that's measuring the bonus
override on only a modest organization. What if
you sponsored someone who earned you $1,000 a
month for ten years? That's a $120,000 payoff!
Now, not every prospect is
going to pay off with massive bonus checks. Many
prospects won't even join your business.
However, a few prospects will join and could
make you rich beyond your wildest imagination.
The challenge is...you don't
know which prospects will produce the big bonus
override. That’s why it pays to not pre-judge
prospects. Instead, give every prospect a fair
chance to see the benefits of our wonderful
business.
Create Your Success!
Art Jonak
P.S. If you've ever asked,
"Where can I find more MLM prospects?"
then you're really going to like this Great
MLM Prospecting Ideas, Skills, & Techniques
page on Nexera.com!
Here's why
>>>
© 2010 by Art Jonak. All Rights Reserved.
About the author:
Art Jonak has been building a global Network
Marketing business since 1991. As one of the
early online pioneers, Art created the first
Network Marketing newsgroup on the Internet,
long before websites even existed! Today, Art is
the top distributor with his company, the
founder of the
Network Marketing Mastermind Events, and is
a frequent special guest on radio shows all over
the world. Get Art Jonak's "One
Minute Sponsoring Tips" newsletter FREE!
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