Using Word Pictures
by Michael S. Clouse
If you want others to
quickly and easily understand your Network Marketing message—and
I would imagine you do—consider using
word pictures to make your point. Why? Because
the old saying is still true, "A picture is worth a thousand words."
So how would you use word
pictures to get your point across? Well, there
are four main parts to your business.
Let's try explaining each part with a
statement, and with a word picture.
1) Getting Started
In your opinion, which seems
more effective; the statement or the
word picture...
Statement: If you want
to build your Network Marketing business once,
and get paid on it forever, the single most
important step you will ever take is simply
getting started.
Word Picture: Building
a business that will continue to pay you, and
then your children, and then your grandchildren,
is a lot like building a home that will also
stand the test of time—they both need a solid
foundation. And just as the rock-solid foundation of
a home is created out of concrete and steel, the
firm foundation for your new business is
fashioned by the
MLM system.
2) MLM Prospecting
In your opinion, which seems
more effective; the statement or the
word picture...
Statement: Make a list of
at least 100 people.
Word Picture: If you were to get married (or get
married again) who would you invite? Let's start
with that list... Because if those family
members, friends, and co-workers would be
willing to shop for
a card and a gift, dress up in uncomfortable clothes, and
then give up a Saturday just to attend your wedding,
they might also be willing to see if this
business idea is right for them.
3) MLM Presentation
In your opinion, which seems
more effective; the statement or the
word picture...
Statement: We're the
best MLM company; we have
the best product; we have the best pay-plan.
Word picture: If your
ultimate goal is to get your prospect to agree
your German Chocolate cake is the best; should
your message be, "We only use farm-fresh eggs,
pure cane sugar, the finest flour, tahitian
vanilla, bla, bla, bla..." or should your
message simply be, "Taste this..."
4) MLM Duplication
In your opinion, which seems
more effective; the statement or the
word picture...
Words: What I'm about to do with you, you
must be able to immediately do with the next person you
meet—with or without my help—whether that person lives
across the street, across the town, or across the country.
Word picture: Imagine you're
staying at the Ritz-Carlton hotel, in the heart
of downtown San Francisco... It's springtime and
the air is filled with the sweet aroma of
freshly cut flowers. You're "dressed to the
nines" because this is your
night! Ten thousand people have all gathered to see you—to hear what
you have to say... And yet, as you make your way
from your
penthouse suite, down the private elevator and
into the ballroom, passing hundreds of happy,
cheering, and elegantly dressed people, you
remind yourself that everyone in this magnificent place is in your downline;
and because of your decision to get involved
just a few short years ago, you have everything
in life you've ever wanted. Now that's what a
duplicatable MLM system
can do for you!
Indeed, word pictures allow us
to communicate with people in the same way they
communicate with themselves. Therefore, because
people think in pictures, share your ideas,
thoughts, and business opportunity the same way.
In other words, see what your MLM business will
do for your prospects, and then tell your
prospects what you see! Paint a picture of the
future they desire—paint a picture with your
palate of language that
would make Picasso proud.
All the best,
MSC
P.S. Here's one last example
of using word pictures... And as you read the
next three paragraphs below ask yourself, "Do
I want that life?" Because it really can be
yours...
Imagine a life—your
life—filled with a loving family and close
friends. Imagine earning an income beyond your
wildest dreams. Imagine having the free time to
travel the world, to volunteer for a worthy
cause, or to simply do whatever you please...
Does this sound too good to be
true? Well, what if it were possible? Would you
be willing to try a few simple strategies that
could truly allow you to build the life you've
always desired?
If you answered, "Yes!"
then Building A Better
Life will teach you the exact steps
to take—what to focus on and what to skip—to
create massive growth in your MLM business
and create the life of your dreams... This
program has already helped thousands of new
business-builders and top achievers alike create
the lifestyle they truly desire through Network
Marketing.
Here's
how >>>
All the best,
MSC
© 2010 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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