Your Approach Market
by Michael S. Clouse

Regardless of the prospecting processes you now have in place, every distributor in every city in the world should be tapping into the vast potential of their local community on a daily basis... Why? Well, the citizens you meet at the grocery store, drycleaner, and fitness center—aren't most of these people potential MLM prospects for your products? And what about the individuals you see at your corner coffee house, family restaurant, and neighborhood shopping mall—aren't many of these people potential MLM prospects for your business too? Of course they are...

If you'd like to easily and affordably take advantage of this huge ever-changing pool of new people to talk to, then please read on! Because when you focus on Your Approach Market, you can create a simple success system that most people can duplicate...

Now this technique does require a little pre-planning... First, acquire your company's best *CD, or *DVD—product, business, or both; whatever offer or message you're looking to get into the marketplace—along with a simple brochure that complements the CD or DVD presentation. Second, make sure you place a label on each CD or DVD and brochure; which includes your name, contact number, along with your Website address if at all possible. Something simple like this will work just fine:

Mary Johnson
206-364-1890
www.mycompany.com/mjohnson

Third, take the CD or DVD (with your label applied) and wrap the brochure (with your label applied here too) around it, and then secure everything with a rubber band.

Your Approach Market is one of the easiest exposures of your product or business to make, because it simply allows you to put something into the hands of someone you meet—your MLM prospect—while you're out and about in everyday life... And best of all, the number of contacts you and a small team can make using this simple approach can be extraordinary!

For example, if you will teach this simple success system to all those on your team, your MLM business will certainly grow... After all if you, along with a small group of just 30 distributors, were to expose two people a day, four days a week—that would create 62 exposures a day; 240 exposures a week; 960 every month; 11,520 exposures in a year! So make sure you have the most current approach packs available, and enough on hand to complete the task!

Remember in this business, when working Your Approach Market—or any other market for that matter—you are the messenger; the approach packs are the message. Therefore, only focus on what you can control—delivery of the approach packs... And, over time, you will become a serious believer that prospecting two people a day can bring financial freedom your way!

So whom should you approach, and what should you say? Well, when you leave your home each day just bring at least two approach packs with you, and as you go about your day look for people you feel might be interested in what you're offering... It's that simple. When you meet someone at the store, drycleaner, fitness center, corner coffee house, family restaurant, neighborhood shopping mall, or anyplace you happen to be, simply find a way to say hello and begin a short conversation... Here are a few examples:

Look for sharp people (complement them) and ask, "Do you know anyone who would like to earn an extra $500 to $1,000 a month?" When they express an interest, hand them one of your approach packs, ask for a business card; and then follow-up...

To a business owner: "I'm a recruiter in the _____ industry... (complement them) Tell me, are you keeping your business options open?" When they express an interest, hand them one of your approach packs, ask for a business card; and then follow-up...

To someone who gives you good service: "I'm a recruiter in the _____ industry... (complement them) Tell me, are you keeping your career options open?" When they express an interest, hand them one of your approach packs, ask for a business card; and then follow-up...

When asked, "What's this all about?" or "What company do you represent?" respond with your 30-second benefit-driven story... Hand them one of your approach packs, ask for a business card; and then follow-up...

When you expose two people a day remember to be yourself—the messenger—and let the message take care of itself. Your objective here is to bring the presentation to the people, then follow-up, and get those people to the next presentation.

Give Your Approach Market a try... Because handing out approach packs is truly a powerful way to develop two new prospects everyday—right in your own backyard.

All the best,

MSC

P.S. If you want to keep more of those you personally sponsor, then make sure you're using the Total Success Pack! Here's why >>>

*P.P.S. If you company does not have, or does not use, a CD or DVD, try this approach using a simple company brochure, or a product sample.

© 2009 by Michael S. Clouse. All Rights Reserved.

About the author: In addition to over 50 published articles on the subject of Network Marketing, Michael S. Clouse is the author of numerous books and CD programs on the subject of Network Marketing. An internationally recognized Network Marketing expert, Michael is a well respected business consultant, personal success coach, and a dynamic educational speaker. His weekly newsletter is read by tens of thousands of Network Marketing Professionals around the world.

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