Your Approach Market
by Michael S. Clouse
Regardless of the prospecting
processes you now have in place, every distributor in every city
in the world should be tapping into the vast potential of their local
community on a daily basis... Why? Well, the citizens you meet
at the grocery store, drycleaner, and fitness center—aren't
most of these people potential prospects for your products?
And what about the individuals you see at your corner coffee
house, family restaurant, and neighborhood shopping mall—aren't
many of these people potential prospects for your business
too? Of course they are...
So if you're ready to learn how to easily
and affordably take advantage of this huge, ever-changing pool
of new people to talk to, please read on... Because by utilizing,
Your Approach Market you can easily create a daily method of
operation that almost anyone can duplicate...
Now this technique does require a little
pre-planning... First, acquire your company's best CD, or
audiotape—product, business, or both; whatever offer or
message you're looking to get into the marketplace—along
with a simple brochure that complements the CD or audiotape
presentation. Second, make sure you place a label on each
CD or audiotape and brochure; which includes your name,
contact number, along with your Website address if at all
possible. Something simple like this will work just fine:
Mary Johnson
206-364-1890
www.mycompany.com/mjohnson
Third, take the CD or audiotape (with your
label applied) and wrap the brochure (with your label applied
here too) around it, and then secure everything with a rubber band.
Your Approach Market exposure is one of
the easiest to do because it simply allows you to place an
audio pack into the hands of someone you meet—your
prospect—while you're out and about in everyday life...
And best of all, the number of contacts you and a small
team can make using this simple approach can be extraordinary!
If you will teach this simple
daily method of operation to
all those on your team, your business will certainly
grow... After all if you, along with a small group
of just 30 distributors, were to expose two people a day,
five days a week—that would create 62 exposures a day;
310 exposures a week; 1,240 every month; 14,880 exposures
in a year! So make sure you have the most current audio
packs available, and enough on hand to complete the task!
Remember when working Your Approach
Market—or any other market for that matter—to note
that in this business, you are the messenger; the audio
pack is the message. Therefore, only focus on what you
can control—delivery of the audio pack... Because you
will positively learn over time that prospecting
just two a day can bring freedom your way!
So whom should you approach, and what
should you say? Well, when you leave your home each day
just bring two audio packs with you, and as you go about
your day, look for people you feel might be interested
in what you're offering... It's that simple. When you
meet someone at the store, drycleaner, fitness center,
corner coffee house, family restaurant, neighborhood
shopping mall, or anyplace you happen to be, simply
find a way to say hello, and begin a short conversation...
Here are a few examples:
Look for sharp people (complement them)
and ask, "Excuse me, do you know anyone, or of anyone,
who would like to earn an extra $500 to $1,000 a month?"
When they express an interest, hand them your audio pack,
ask for a business card; and then follow-up...
To a business owner: "I'm a recruiter
in the _____ industry... (complement them) Tell me, are
you keeping your business options open?" When they express
an interest, hand them your audio pack, ask for a business
card; and then follow-up...
To someone who gives you good service:
"I'm a recruiter in the _____ industry... (complement them)
Tell me, are you keeping your career options open?" When
they express an interest, hand them your audio pack, ask
for a business card; and then follow-up...
When asked, "What company do you represent?"
or "What do you do for a living?" respond with: "I represent..."
followed by your 30-second benefit-driven "Why would this
person want to get involved?" commercial. Hand them your
audio pack, ask for a business card; and then follow-up...
When you expose two people a day remember
to be yourself—the messenger—and let the message take care
of itself. Your objective here is to bring the presentation
to the people, then follow-up, and get those people to
the next presentation.
Your Approach Market is truly a powerful way
to develop two new prospects everyday—right in your own backyard.
All the best,
MSC
P.S. If you have a fear of meeting new
prospects in the marketplace, and want to overcome
this, listen to this program: YPT
P.P.S. To build an even BIGGER business,
check out these ideas...BIG
© 2007 by Michael S. Clouse. All Rights Reserved.
About the author:
In addition to over 50 published articles on the
subject of Network Marketing,
Michael S. Clouse
is the author of numerous books
and CD programs on the
subject of Network Marketing. An
internationally recognized Network Marketing expert, Michael
is a well respected business consultant,
personal success coach, and a dynamic
educational speaker. His
weekly
newsletter is read by
tens of thousands of Network Marketing Professionals around
the world.
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