Your Approach Market
by Michael S. Clouse

Regardless of the prospecting processes you now have in place, every distributor in every city in the world should be tapping into the vast potential of their local community on a daily basis... Why? Well, the citizens you meet at the grocery store, drycleaner, and fitness center—aren't most of these people potential prospects for your products? And what about the individuals you see at your corner coffee house, family restaurant, and neighborhood shopping mall—aren't many of these people potential prospects for your business too? Of course they are...

So if you're ready to learn how to easily and affordably take advantage of this huge, ever-changing pool of new people to talk to, please read on... Because by utilizing, Your Approach Market you can easily create a daily method of operation that almost anyone can duplicate...

Now this technique does require a little pre-planning... First, acquire your company's best CD, or audiotape—product, business, or both; whatever offer or message you're looking to get into the marketplace—along with a simple brochure that complements the CD or audiotape presentation. Second, make sure you place a label on each CD or audiotape and brochure; which includes your name, contact number, along with your Website address if at all possible. Something simple like this will work just fine:

Mary Johnson
206-364-1890
www.mycompany.com/mjohnson

Third, take the CD or audiotape (with your label applied) and wrap the brochure (with your label applied here too) around it, and then secure everything with a rubber band.

Your Approach Market exposure is one of the easiest to do because it simply allows you to place an audio pack into the hands of someone you meet—your prospect—while you're out and about in everyday life... And best of all, the number of contacts you and a small team can make using this simple approach can be extraordinary!

If you will teach this simple daily method of operation to all those on your team, your business will certainly grow... After all if you, along with a small group of just 30 distributors, were to expose two people a day, five days a week—that would create 62 exposures a day; 310 exposures a week; 1,240 every month; 14,880 exposures in a year! So make sure you have the most current audio packs available, and enough on hand to complete the task!

Remember when working Your Approach Market—or any other market for that matter—to note that in this business, you are the messenger; the audio pack is the message. Therefore, only focus on what you can control—delivery of the audio pack... Because you will positively learn over time that prospecting just two a day can bring freedom your way!

So whom should you approach, and what should you say? Well, when you leave your home each day just bring two audio packs with you, and as you go about your day, look for people you feel might be interested in what you're offering... It's that simple. When you meet someone at the store, drycleaner, fitness center, corner coffee house, family restaurant, neighborhood shopping mall, or anyplace you happen to be, simply find a way to say hello, and begin a short conversation... Here are a few examples:

Look for sharp people (complement them) and ask, "Excuse me, do you know anyone, or of anyone, who would like to earn an extra $500 to $1,000 a month?" When they express an interest, hand them your audio pack, ask for a business card; and then follow-up...

To a business owner: "I'm a recruiter in the _____ industry... (complement them) Tell me, are you keeping your business options open?" When they express an interest, hand them your audio pack, ask for a business card; and then follow-up...

To someone who gives you good service: "I'm a recruiter in the _____ industry... (complement them) Tell me, are you keeping your career options open?" When they express an interest, hand them your audio pack, ask for a business card; and then follow-up...

When asked, "What company do you represent?" or "What do you do for a living?" respond with: "I represent..." followed by your 30-second benefit-driven "Why would this person want to get involved?" commercial. Hand them your audio pack, ask for a business card; and then follow-up...

When you expose two people a day remember to be yourself—the messenger—and let the message take care of itself. Your objective here is to bring the presentation to the people, then follow-up, and get those people to the next presentation.

Your Approach Market is truly a powerful way to develop two new prospects everyday—right in your own backyard.

All the best,

MSC

P.S. If you have a fear of meeting new prospects in the marketplace, and want to overcome this, listen to this program: YPT

P.P.S. To build an even BIGGER business, check out these ideas...BIG

© 2007 by Michael S. Clouse. All Rights Reserved.

About the author: In addition to over 50 published articles on the subject of Network Marketing, Michael S. Clouse is the author of numerous books and CD programs on the subject of Network Marketing. An internationally recognized Network Marketing expert, Michael is a well respected business consultant, personal success coach, and a dynamic educational speaker. His weekly newsletter is read by tens of thousands of Network Marketing Professionals around the world.