The Top 25 Network Marketing Companies
by The Staff at Nexera™ LLC
Who are the Top 25 Network Marketing
Companies? Well, it really depends on how
you define "The Top 25..." As you might imagine,
the truth can be a bit subjective. For example...
The best-selling car in the
World is the
Toyota
Corolla. Apparently it's a great car, and
yet at the same time is probably not
the car of your dreams. Which begs the question,
"Does an MLM company deserve a higher ranking
simply because more people are involved?"
It's a fair question. Here's what we know for
sure: Popularity is
definitely one of the best ways to determine what's
going on in the marketplace. It plays a part in the
movies we see, the music we download, and
sometimes even where we invest our
money.
So is "The Top 25..." just an
online popularity contest? Not exactly. To make
a fair assessment we gave consideration to
things that really don't matter; for
instance, 24 of the 25 companies are
members of the
DSA. And to things that really do
matter; like Time In Business!
In short, we wanted
you to know the exact criteria we
used in order to select, and then to rank,
"The Top 25..." You may agree with our findings,
or you may not; we welcome your thoughts and
opinions either way. Here's the Nexera
Five-Factor Formula we used to make our
selections:
1) The company must be a self-described
Network Marketing, Multi Level, or MLM company.
2) The company must be in business for at least
10 years as of January 1, 2010.*
3) The company must have a
Google Page Rank - GPR. A scale of 1 to 10 with
10 being best.
4) The company must have an
Alexa Rank - AR. Here the smaller
the number the better.
5) The company must show up in
Google
Trends - GT. All Regions. Last 12 months.**
The five factors above are
taken into account at the end of each quarter,
and then a ranking decision is made. As of
June 30, 2010, The Top 25 Network
Marketing Companies
are:
|
Company |
Time In Business |
GPR - AR - GT |
|
1.
Amway |
1959 - 51 Years |
6 - 8,827 - 1.88 |
|
2.
Herbalife |
1980 -
30 Years |
6 - 28,745 - 2.10 |
|
3.
ACN |
1993 - 17 Years |
6 - 25,913 - 1.12 |
|
4.
USANA |
1992 - 18 Years |
5 - 14,192 - 0.44 |
|
5.
Pre-Paid Legal |
1972 - 38 Years |
5 - 15,181 - 0.04 |
|
6.
Nu Skin |
1984 -
26 Years |
5 - 21,184 - 0.18 |
|
7.
Forever Living |
1978 - 32 Years |
5 - 39,035 - 0.38 |
|
8.
Arbonne
+see footnote |
1980 - 30 Years |
5 - 45,151 - 0.68 |
|
9.
4Life |
1998 - 12 Years |
5 - 66,884 - 0.12 |
|
10.
Shaklee |
1957 - 53 Years |
5 - 86,528 - 0.21 |
|
11.
Advocare |
1993 - 17 Years |
5 - 111,544 - 0.11 |
|
12.
Sunrider |
1982 - 28 Years |
5 - 174,567 - 0.10 |
|
13.
AmeriPlan |
1992 - 18 Years |
4 - 43,066 - 0.12 |
|
14.
Nikken |
1975 - 35 Years |
4 - 69,578 - 0.30 |
|
15.
Nature's Sunshine |
1972 - 38 Years |
4 - 51,775 - 0.01 |
|
16.
Freelife |
1995 - 15 Years |
4 - 61,325 - 0.03 |
|
17.
Tahitian Noni |
1997 - 13 Years |
4 - 68,887 - 0.15 |
|
18.
Reliv |
1988 - 22 Years |
4 - 144,541 - 0.10 |
|
19.
Amazon Herb
Company |
1990 - 20 Years |
4 - 161,757 - 0.01 |
|
20.
Oxyfresh |
1983 - 27 Years |
4 - 186,543 - 0.01 |
|
21.
Team National |
1997 - 13 Years |
3 - 93,588 - 1.10 |
|
22.
Neways |
1994 - 16 Years |
3 - 105,702 - 0.17 |
|
23.
GNLD |
1958 - 52 Years |
3 - 121,571 - 0.07 |
|
24.
Univera |
1992 - 18 Years |
4 - 259,655 - 0.04 |
|
25.
New Vision |
1995 - 15 Years |
3 - 380,925 - 0.51 |
| |
*Why 10 years? Because
that amount of time really seems to matter. For
example, according to research, since 1957
thousands of different MLM, Multi Level, or
Network Marketing companies have opened their
doors; and to date only
50 MLM companies have found a way to
celebrate their 10th anniversary and
still remain
in business today. Now, to be completely fair,
we should also point out that each and every
company on our list was at one time a start-up
company too.
**For purposes of
comparing Internet search term interest using
Google
Trends (GT), all 25 companies
were compared to the term, MLM. A score
of 1.00 would indicate the same level of
Internet search interest; anything above 1.00
more interest, anything below 1.00 less
interest.
+According to an online
post by
Chapter11Library.com: Natural Products
Group, LLC, the holding company for Levlad, LLC
and Arbonne International, Inc. filed for
Chapter 11 on January 27, 2010. Arbonne's
Chapter 11 Reorganization Plan was confirmed by
the U.S. Bankruptcy Court in Wilmington,
Delaware on February 22, 2010, and became
effective on, March 5, 2010. As of that date,
Arbonne International, Inc., along with its
parent company, Natural Products Group, Inc.,
and related U.S. entities have all officially
emerged from the Chapter 11 reorganization
process.
A few noteworthy points on
this list... The only companies considered for
this list are U.S.A. based; and if you click on each and every
company linked above, what you will not
find should be as interesting to you (and as
revealing) as what you will find. There
are no travel companies, only one technology
company (ACN), just three services companies
(Pre-Paid Legal, AmeriPlan, and Team National), and 21 health
and wellness companies. Even Amway, whose core
product line still includes soap, really got
started by way of the wellness revolution!
Read this
book by Paul Zane Pilzer and you'll
understand why skincare, nutrition, and weight
management products continue to drive the trends
in this industry to this day.
Lastly, if the company is
publicly traded, and six are, we have linked
their year in business above, in red,
over to MarketWatch for a real time stock quote
and other financial information.
All the best,
The Staff at Nexera™ LLC
P.S. Network Marketing
continues to gain in popularity throughout the
world. By some estimates there are currently
over 1,000 different companies to choose from,
and yet the
truth is the vast majority of these
companies will never survive to celebrate their
10th anniversary. According to,
Future Choice: Why Network
Marketing May Be Your Best Career Move,
"This week, 175,000 people will find a new
way to increase their financial security and personal freedom.
They will join more than 57 million others who are earning a
living, full- or part-time, through Network Marketing."
Therefore, if you are one of those people
looking into Network Marketing, and would like
to learn more, reading Future
Choice would be an an excellent way to
begin your journey.

P.P.S. If you are already
involved in Network Marketing, and/or you have a comment, please
feel free to contact us directly via e-mail:
info@nexera.com. And if you're ready to
begin, continue, or super-charge your business,
we would suggest you read this article on
The MLM System.
© 2010
Nexera™ LLC. All Rights Reserved.
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